How to restyle your home – without leaving it
While the country waits for news of light at the end of the lockdown tunnel, the world of home interiors has adapted well to the new normal.
From furniture stores to interior designers, businesses have embraced the nation’s wish for home makeovers without the need to visit a store or showroom.
Whether it’s a desire to improve the spaces where we’re spending our time, anxiety about colleagues viewing our messy rooms during video calls or the impact of glimpsing inside the homes of celebrities, the lockdown has seen a boom in interiors sales. Retailers and design companies have risen to the challenges, with everything from Zoom and FaceTime consultations to webinars and videos.
John Lewis has interiors consultants offering free Instagram briefings, followed up with notes, mood boards and shopping lists. A similar service is available from the store’s nursery advisors. Says customer experience manager, Peter Cross: “We’ve got to serve a new virtual Britain”.
According to chic furniture and kitchens emporium, Neptune, which has three stores in London: “Our virtual doors are wide open, whether it’s a video session with a designer, a phone chat with a home specialist, or just a second opinion by email.” Meanwhile, both Heals and Aram Store have staff on call for queries, and My Furniture is providing showroom video chats.
An example of inventive use of tech, the virtual reality app from Stitched lets you experiment with curtain and blind fabrics using a photo of your window. And John Cullen Lighting is offering free webinars on tips and tricks to transform you home and garden with the right illumination.
Several design services are also doing virtual consultations, including Topology Interiors and Zoom that Room. While Secret Styling Club offers services including a “midi makeover”, where stylists create personalised mood boards with revamp suggestions.
Read more in this Evening Standard Homes & Property article.